ONCE UPON A TIME. NOW.
People’s desire for brands with authenticity and substance has never been more apparent than in today’s world. From the food we eat to the clothes we wear people crave brands with meaning and authenticity. The Red Brand, Tom’s Shoes, farm to table restaurants and Kinfolk Magazine are proof. The cookie-cutter brands of yesterday are dying a slow death and in their place are stepping brands with purpose and a more authentic way of life.
Welcome back to The Beekman – established 1883 and re-established 2016. A building with a magnificent history and story located in a revitalized neighborhood at the center of all things new and exciting, The Beekman is now part of the Thompson Brand that celebrates art, food, fashion and architecture as part of its DNA.
Ladies and Gentlemen, get ready for the rebirth of style.
Thompson, a modern boutique-style hotel brand, joining forces with an icon of the New York City skyline is a brilliant marriage of heritage, culture, style and progress that lends itself to a very unique and exciting story.
The work appeal's to people’s desire for authenticity... highlighting the Beekman’s history, architecture and neighborhood along with the experiences that can only come from a Thompson Hotel style of life.
Any great brand experience requires great patience and great attention to detail. The Beekman will continue to build on the Thompson brand attributes, only this time with reverence to the stylish decades, the glamorous years and the sophisticated people that came before us.