As the recession began to hit, and sales dropped especially for the boutique hotel industry, over at the Ito Partnership we created a campaign under the theme RECESS IS ON for the Morgan Hotel Group. All we did was add an “S” to the recession– and it gave us exactly what the Morgans’ brand has always offered, but with a twist. A recess–a break from life’s routine and the constant little troubles that come along with it. T-shirts (the #1 sale item in-room), guerrilla posters, viral videos, a custom red wagon filled with champagne greeting guests as they check in, a web site on how to “recess” during the recession, and another site dedicated to music and artists (something that has always been at the core of the brand) performing “Recess Sessions” in the Hotels.
The coolest vending machine ever. Located at the new Mondrian Hotel in South Beach. I picked up this project still in the early stages of development, so I can’t take “full” credit by any means. But I oversaw the design and development of the interface for the machine as well as the packaging for the products. On sale are items from $10.00 up to more than $1,000,000.00. Yes, you could in fact by a toothbrush, a car or an ocean front condo. Just swipe the plastic.