ABOUT a FEW:
Loro Music Corp ID:
Loro is in fact the nickname for a Parrot. The bird. And therefore the cracker on the back of the card. And in addition, the die cut “bite” on the side was designed so that we could also create a unique look which could be used across the board for the stationary and for the cd/dvd jackets.
The gallery space was relatively raw. And the owner wanted to keep it that way. His brief was great... “Simple, industrial, yet sophisticated.” Coming up with a way to incorporate the “nine” and the 5 took some time... but the solution left everyone pleased. Except the mathematicians. Though most of the walls in the space were white, he wanted them to have an industrial raw finish to them. Cement? So using that as one of the “movements” to the symphony, I developed the corporate identity and used it to create the design for the website as well.